Why Partners Don’t Understand Generation Y
My father grew up on a dairy farm in Wyoming, his parents suffered through two World Wars, the Depression and some pretty intense poverty. Dad worked his tail off his whole life to make sure he would never have to worry about money like his father did. He is part of the baby boomer generation, and like partners at modern law firms- his dedication to his work as a surgeon is uncompromising. His patients always come first, and even though he has been a great father and is one of my best friends- he has made a ...
How Twitter Got Me Published
My first book will be published on September 1st, 2009. The title is Social Media for Lawyers: Twitter Edition. The path I took to get here, is so strange that I wouldn't have believed if I hadn't just lived through it. I got on Twitter for the first time back in January of 2009 because I was trying to get another manuscript published, "The Year of 12 Virtues." A friend told me that Twitter and a blog would be a big help in getting me published. As soon as I got on Twitter, I quickly realized that I ...
7 Levels of Twitter Followers
All Twitter followers are not created equally. I would be fooling you if I convinced you otherwise. This morning as I was driving back from an early morning breakfast meeting I was thinking about how we don't usually rank our friendships "Jack is my number 4 friend" or "John is definitely in the top 10." We can certainly put Twitter followers on different levels though. I think this is especially appropriate for today, Follow Friday. Level 1: The Bots These are automated Twitter accounts. They follow blindly, never engage, and sometimes spout out spam messages which ...
Open Letter to Law Firms: Control The Message
Dear Law Firms: Why don't you want your attorneys engaging in social media like blogs, Twitter, and Facebook? Is it because you want to "control the message?" Let's take a look at why this is a flawed strategy. In the old model, partners with the big firms are pillars of their community (or should be). They are members of the country club, park their boats with the local Yacht Club, participate in great programs like Rotary and United Way, and volunteer with the Boy Scouts. Being engaged in the community is a major component of what makes them so successful. ...
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My name is Adrian, and I help professional firms bring in more business through social media.
My site helps attorneys learn how to:
- maximize referral sources
- use social media to develop thought leadership and
- become rainmakers.
My passion is helping organizations implement lasting change through training, coaching and social media strategy.
If you're ready to take a big step forward, give me call.
Its time to get rolling.
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