Those Without a Twitter Following Need Not Apply

Suddenly understanding Twitter and knowing how to build a following is being viewed not just as a plus for applicants to some jobs, but as a requirement (as found here):

This is an excerpt from a BestBuy job posting… specifically for the Sr. Manager for Emerging Media Marketing:
Basic Qualifications:
o Bachelors degree Liberal Arts, Marketing, Interactive Marketing, New Media, Business Administration or related
o 2 plus years of mobile or social media marketing experience at an Agency director level, strategist level, or brand interactive director level
o 4 plus years People or resource leadership experience
o 1 plus years of active blogging experience

Preferred Qualifications:
o Graduate degree
o 250 plus followers on Twitter

Both blogging experience and twitter followers required…

The full job posting was here. Credit to Steve French for posting this on his Twitter Feed.

This reminds me a little of this scene from Desperate Housewives:

A strong Twitter following will never replace other important qualifications like actual business knowledge and industry specific expertise- but it’s interesting to see it recognized.

Gary Larsen used to write comics about these sorts of job postings: