Comments on: You Believe in Social Media, Now Convince the Managing Partner http://adriandayton.com/2009/10/convincethemanagingpartner/ Tue, 07 Sep 2010 22:03:07 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Adrian Dayton http://adriandayton.com/2009/10/convincethemanagingpartner/comment-page-1/#comment-923 Adrian Dayton Tue, 06 Oct 2009 23:26:52 +0000 http://adriandayton.com/?p=1251#comment-923 Here is the link to sign up for the conference call: http://adriandayton.com/conferencecall/ Here is the link to sign up for the conference call: http://adriandayton.com/conferencecall/

]]> By: Adrian Dayton http://adriandayton.com/2009/10/convincethemanagingpartner/comment-page-1/#comment-922 Adrian Dayton Tue, 06 Oct 2009 19:22:40 +0000 http://adriandayton.com/?p=1251#comment-922 Thorne, Great question- to get conference call instructions, simply click on the link "Overcoming Common Objections" and follow the instructions to be emailed the number. Email me info@adriandayton.com if you have any problems. Thorne,

Great question- to get conference call instructions, simply click on the link “Overcoming Common Objections” and follow the instructions to be emailed the number. Email me info@adriandayton.com if you have any problems.

]]> By: Thorne http://adriandayton.com/2009/10/convincethemanagingpartner/comment-page-1/#comment-921 Thorne Tue, 06 Oct 2009 19:08:43 +0000 http://adriandayton.com/?p=1251#comment-921 And how are people supposed to figure out the # for the conference call? And how are people supposed to figure out the # for the conference call?

]]> By: Nancy Myrland, Myrland Marketing http://adriandayton.com/2009/10/convincethemanagingpartner/comment-page-1/#comment-920 Nancy Myrland, Myrland Marketing Tue, 06 Oct 2009 16:19:21 +0000 http://adriandayton.com/?p=1251#comment-920 Adrian, I'm glad you are discussing this topic. Firms need to stop treating their attorneys like children. If they are worthy of practicing law with the brilliance their clients expect of them, are they not worthy of understanding a few simple guidelines and goals? This is insulting to say the least. Regarding ROI, yes, it is good for firms to focus on profitable marketing tactics, but be careful not to shut communication down because of unrealistic expectations. Social Media allow attorneys to further the discussion, to communicate and develop relationships at an efficient pace because of the ''one to many'' nature of the tools. If you aren't measuring ROI on telephone calls, business networking at conferences and receptions, attendance at community events, and other networking vehicles, should you be so demanding of tools that also serve these purposes? Adrian, I’m glad you are discussing this topic. Firms need to stop treating their attorneys like children. If they are worthy of practicing law with the brilliance their clients expect of them, are they not worthy of understanding a few simple guidelines and goals? This is insulting to say the least. Regarding ROI, yes, it is good for firms to focus on profitable marketing tactics, but be careful not to shut communication down because of unrealistic expectations. Social Media allow attorneys to further the discussion, to communicate and develop relationships at an efficient pace because of the ”one to many” nature of the tools. If you aren’t measuring ROI on telephone calls, business networking at conferences and receptions, attendance at community events, and other networking vehicles, should you be so demanding of tools that also serve these purposes?

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