Week 2: It is not “Anti-Social” Media
by David Derrico
This weekend I bought a new bed as I moved to a new place. Before purchasing the bed I actually read reviews and tried it out. I needed to lie in different positions on a variety of different mattresses and then I didnâ€™t buy right away. I went home and googled the different brands and even read customer reviews. Then after a period of reflection, I went back to the store with more certainty and purchased the bed. The purchase didnâ€™t occur as a result of walking into the store, but instead some interaction with consumer review sites such as Yelp were in order before taking the leap. I thought today that I could apply this experience to social media.
You canâ€™t simply â€œset it and forget itâ€ whether it is Facebook, Twitter, LinkedIn, or your own blog. It is called â€œSOCIALâ€ for a reason. The power in social media lies in the ability to engage in a two-way dialogue to directly connect with a potential reader, customer, or new friend. This ability is uprooting tradional one-way media where a potential buyer might be motivated by a billboard or other static advertisement. I wanted to know what other Chicagoans thought of the store I was going to purchase from and what they thought about the product. I wanted to listen to the chatter, and then jump in and make a decision.
So how do you listen to the chatter? How do you engage in a two-way conversation? I hope to explore this in more detail in the coming weeks. I do know that I am going to try to make an effort to read comments, comment on comments, explore tools for tracking the chatter, and try to better engage in the conversation. It is not anti-social media after all.
My guest writer David Derrico, esq has decided to dive in to social media. Every Monday his blog posts will illustrate what he has learned, and what he has to share. Hopefully those of you new to social media will find his posts helpful. In addition, I will be holding FREE weekly conference calls each Friday at 10:00 AM EST to help new professionals as they try to figure out social media. This Friday’s call is titled, “Overcoming Common Objections to Social Media, and the ‘Grumpy-Old-Man’ Syndrome. ” -you can sign up for the call here.
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