Social Media Lessons from a Russian Sniper

(As originally posted by Above the Law on August 26, 2010)

The opening sequence of Enemy at the Gates begins with a volunteer Russian soldier named Vassili being forced into the range of German machine guns in the Battle of Stalingrad. Unfortunately for Vassili (played by Jude Law), the Russian army has more soldiers to spare than guns. So although all the soldiers are given bullets, only half the soldiers, excluding Vassili, are given a gun.

In response to last week’s post, “The All-or-Nothing Social Media Skeptics,” a few lawyers expressed frustration that I didn’t provide more concrete strategies, case studies, and tactics on utilizing social media. I won’t cover case studies on this post, although you can find some here, but I will give some specific tactics…. Read more

The all-or-nothing social media skeptics

(As originally posted by Above the Law August 19th, 2010)

Bureaucracy destroys initiative. There is little that bureaucrats hate more than innovation, especially innovation that produces better results than the old routines. Improvements always make those at the top of the heap look inept. Who enjoys appearing inept?

– Frank Herbert, Heretics of Dune

“Don’t turn the TV off!”

My Dad insisted he was recording the football game.

“Well, can I at least change the channel?”

“No.”

What my father didn’t understand is that the VCR could record his game, even if the TV was displaying a different show. For those who don’t remember the old invention called the VCR, it could record one show while you watched another on the TV. It could even record the show while the TV was not on. That completely blew my father’s mind, so just to “be safe” he left the TV on and kept it on the channel he was recording.

Technology and social media can be scary to the ruling class, and we even see that among the legal blogosphere. Take one of my favorite law bloggers, Scott Greenfield…. Read more

For law firm salaries: bigger is better and men still make more

I’m thrilled to be headed back to New York City next week for the Law Firm Leadership and Economic Forum where David Brown, editor in Chief of The National Law Journal will be presenting some of the key findings from the ALM Survey of Law Firm Economics. You can follow my live tweets at the conference under the hashtag #ALMecon. If you don’t know what a hashtag is or how they work at conferences- CLICK HERE.

According to the 2009 ALM Survey of Law Firm Economics there was a specific recipe for an attorney to maximize their income in 2009. Read more

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