Archive for February, 2012

Six ways to fix your follow-up

February 24th, 2012 by Adrian Dayton

Originally published in the National Law Journal on February 8th, 2012 What is the No. 1 impediment to lawyers building their books of business? “Failure to follow up,” said James...
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Which Metrics Matter Most?

February 16th, 2012 by Adrian Dayton

Originally published in the National Law Journal on February 2, 2012 Marketing partners and chief marketing officers gathered in Miami in January for the Marketing Partner Forum. The most popular...
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Do you control your email, or does it control you?

February 12th, 2012 by Adrian Dayton

Busy professionals have no trouble coming up with excuses. Reasons why they can’t do marketing, don’t have time for business development and/or can’t write or blog. Perhaps my...
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In-House Counsel Are Reading Your Blog

February 9th, 2012 by Adrian Dayton

Originally posted in the National Law Journal on January 25, 2012 The public relations firm Greentarget LLC released a survey in 2010 regarding the use of social media by in-house counsel that has...
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Are you ready to scale that peak in 2012?

February 1st, 2012 by Adrian Dayton

Originally posted in the National Law Journal on January 12, 2012 Last month, my father-in-law invited me to climb Mount Kilimanjaro with him next spring. The problem is, starting my own business...
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