Australia

SOCIAL MEDIA BOOT CAMP

Gold Sponsor	Silver Sponsor	Media Partner

Social Media is everywhere.  What is your firm doing to keep up with the rapid change in technology?  Jones Day and Skadden are blogging, DLA Piper has a Twitter feed, and Greenberg Traurig is using Facebook.  Want an insight into the tools the top firms in the United States are using to bring in business? Meet Adrian Dayton.  Consulting to global 100 firms like Dorsey & Whitney and AmLaw 100 firm Womble Carlysle, attorney turned social media consultant Adrian Dayton has been helping lawyers all over the world bring in business through social media.  This March he brings his techniques to Australia.

“In all my years as an attorney I have never seen a marketing initiative as well received as Adrian Dayton’s Social Media Ramp-Up.” -Former Watergate Prosecutor and Dorsey & Whitney Partner Nick Akerman, esq.

Adrian’s Contact to Client approach is being used all over the United States and the UK to identify, qualify, and engage new business through social media platforms like Twitter, LinkedIN, Martindale-Hubbell Connected and blogs. On March 23 in Sydney, Australia, and March 25th in Melbourne – Adrian will be running all-day workshops to help your firm keep ahead of the curve with social media.

Adrian is also the author of Social Media for Lawyers: Twitter Edition.

“Social Media for Lawyers:Twitter Edition is a ‘must-read’ for all law firms. Indeed, it should be studied avidly, not only by lawyers, but also by any professional service firm that wants to grow its business fast using Web 2.0 techniques.”

-UK Partner Chris J. Sherliker, esq.

The objective of the workshop is to help your firm design a 12 month plan to increase revenues and increase profitability using social media.

Attendees will come away with:

• Techniques to turn contacts into clients
• Valuable tools to automate and accelerate your firms entrance into social media
• Insights from some of the top US firms on how to design an effective social media policy and process in-house

“Adrian Dayton brings a passion, energy and vision to his work. He has the unique ability to bring together his knowledge of the law, cutting-edge skills in the area of social media and a keen understanding of branding and business development.

-Jan Anne Dubin, Director,LECG and former North American Director of Business Development, Baker & McKenzie and Director of Client Relations, DLA Piper.

There are four major components to implementing a successful social media plan that attendees will come away with:

• Branding through Social Media:  In this portion attendees will identify thought leaders and ideal practice groups within the firm to implement social media strategies to increase visibility and build relationships.
• Tribe Building: Learn proven methods for list building and conversion of contacts so that great exposure leads to stronger relationships and greater profitability.
• Organizational implementation: The main goal is to create a rhythm within the organization where solicitors can bridge the gap to where use of these tools become part of their daily routine.  Firms will learn to create policies that instruct rather than restrict social media use.
• Innovation:  What are the true technological innovations?  How do you separate out fad from value?  How do you create a process that will continually improve your results from social media?

Meet the other presenters:  Paul Mckeon of Norton Rose; Matt Moore of Innotecture; Duncan Bucknell IP Lawyer and Creator of the IP Think Tank; Derek Benton Director of International Operations for Martindale-Hubbell Connected and more.

Who should attend? Managing partners; Marketing partners; Rainmakers; Chief Marketing Officers; Business Development Officers Firm administrators; Lawyers interested in building their businesses.

Booking Details:

Sydney. Tuesday 23rd March. 09:30-16:00. Location: The Learning Space, North Sydney. Price: $880 per person (incl. GST). Click here to book using a credit card or PayPal.

Melbourne. Thursday 25th March. 09:30-16:00. Location: Abbotsford Convent. Price: $880 per person (incl. GST). Click here to book using a Visa/Mastercard or PayPal.

Word of Mouth Special

Most events offer an early bird special. We want to offer something different. We will offer you a 25% discount (i.e. a session price of $660) if you tell 5 other people in the Australian legal world that you are attending this session – use email, Twitter, LinkedIn, Facebook or a blog. Just send us proof that you have done this (e.g. a copy of the email or a link to the Tweet) and we will send you the special discount link. We haven’t decided how long we will run this for (could be a day, could be a week or more) so get in early.

Please contact Innotecture by email or on 0423 784 504 if you require a different form of payment (e.g. bank transfer, purchase order).

“Don’t talk to Adrian if you are afraid of change. Adrian Dayton’s Social Media Boot Camp inspired the entire firm to create a major overhaul of our online image. He has provided us with the newest and most powerful marketing tools, and we are already starting to see the results!” – Valerie Swaner, Siegfried & Jensen.

“Adrian Dayton’s help has been a key to my success and rapid growth on Twitter. Within just a month on Twitter, I was quoted by the Wall Street Journal thanks to a contact I met on Twitter. I have also found teaming partners and some very promising potential clients.” – Diana Dibble Kurcfeld, Design To Delivery Inc.