Social Media (Not) for Zombies

Countless articles have been written about how professionals should strategically use social media to gain recognition and bring in business. But what about the completely mindless? You know—actual zombies. How would they use social media? Zombies don’t think. They lack high-level brain function, so if they post at all it’s in a purely mechanical way. Read the full article…

Social Sharing App Designed Exclusively for Attorneys to Launch at LMA Tech Conference West

ClearView Social to unveil beta test results, new features San Francisco, California (PRWEB) October 15, 2014 ClearView Social, an online social sharing application created by noted authority on social media for lawyers, Adrian Dayton, will officially launch at the Legal Marketing Technology Conference West in San Francisco on October 15. At the event, the company Read the full article…

LinkedIn Publishing: A Little Too Free?

Everyone can be a publisher with LinkedIn’s web platform. But is that a good thing? Blogs and self-publishing venues have opened up audiences to anybody with a ­computer and a dream. Many new and ­talented authors have attracted followings, but an unfortunate side effect is that more rubbish is being written than ever before. “Too Read the full article…

What happened last week on Mt. Rainier

Mt. Rainier, shot from out my window as we flew in to Seattle.     The pace was too fast. I couldn’t breathe. I kept putting one foot in front of the other, careful not to catch my crampons on my boots and trip into a crevasse.  My heart was racing, it was still pitch Read the full article…

Lawyers Need to Drop the Hard Sell

Lawyers Need to Drop the Hard Sell

“Sales” is a dirty word at some law firms — one that brings to mind “Glengarry Glenn Ross” or a fast-talking used car dealer. But in an increasingly competitive marketplace, where firms fight one another to land work, business development is necessary to survival. How can lawyers sell online and offline without losing their dignity? Read the full article…

How to Make Clients Smile

Group of happy business people

We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we make them happy. Compare this to gift-giving. Consider two scenarios: One Christmas morning years ago, the Read the full article…

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