Ten Quick Ways to Build Your Network

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There is one rule for LinkedIn: Don’t connect with total strangers — unless they seem interesting, have the potential to turn into clients or could serve as referrals sources. Research by Kredible Technologies Inc. suggests in-house counsel are more likely to hire lawyers with whom they have at least one connection in common. That said, Read the full article…

Big Data? How About No Data?

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There’s a joke that 50 percent of marketing is effective, we just don’t know which 50 percent. The joke is even more exaggerated at large law firms, which tend to overlook marketing and business-development metrics. Only 29 percent of large law firms engage in deep data analytics, according to a survey presented at the Marketing Read the full article…

Your Checklist for Twitter Success

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Social-media tools are easy to use. Changing our old behaviors can prove more difficult. To help lawyers make tools like LinkedIn and Twitter work for them and their practices, I’ve put together checklists — daily steps you can take. Recently, we talked about LinkedIn, and this week we look at Twitter. • Follow to be Read the full article…

Sharing Online: It’s Not Just for Narcissists

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Lets face it, we have reached an-all time high in narcissism in the United States. Facebook and Twitter seem to fuel the fire, giving some users the impression the world cares what they ate for lunch. This behavior is ruining the online experience for many experienced users of social-media sites and scaring new users away Read the full article…

Here’s Your To-Do List for LinkedIn

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“I’m a creature of routine,” a successful law firm partner told me. “If I only had a list of things to do on LinkedIn, I know I could get those tasks completed on a daily basis. I just don’t know what to do.” OK. Here is that list of daily tasks: • Listen. Log in Read the full article…

Social Media (Not) for Zombies

Countless articles have been written about how professionals should strategically use social media to gain recognition and bring in business. But what about the completely mindless? You know—actual zombies. How would they use social media? Zombies don’t think. They lack high-level brain function, so if they post at all it’s in a purely mechanical way. Read the full article…

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