How to Make Clients Smile

We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we make them happy. Compare this to gift-giving. Consider two scenarios: One Christmas morning years ago, the Read the full article…

Of Soccer Balls and Social Media

What do lawyers and Pakistani factory workers have in common? More than you think. Especially when it comes to innovation. Columbia University researchers looked at how innovation spreads in a seemingly simple area — the manufacture of soccer balls. They identified a far more efficient way to cut out the fake leather used to make Read the full article…

The Magic Bean Strategy Will Fail

“I’ve been on LinkedIn for five years, but nothing good has ever happened as a result.” That is repeated by at least one lawyer in every group I speak to about LinkedIn. I call this the “Magic Bean Strategy.” You remember the story — Jack planted the magic beans and climbed the stalk into the Read the full article…

And an Associate Shall Lead Them …

There’s no point in connecting to the other lawyers in your firm on LinkedIn, right? I mean, you already know them. Wrong. LinkedIn.com, the premier social network for professionals across the world, isn’t just about connecting with people you want to do business with; it’s also about being connected. Let me explain the difference. You may Read the full article…

How law firms can start playing like a team online

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In my early days as a social media user I had a small network and, as a result, a small voice. I was like an iPhone speaker fighting to be heard in a stadium full of people. How did I find an audience? Very simple, I enlisted the help of allies. Some of the allies had small Read the full article…

Joining the early shift

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Do you remember the classic TV show The Twilight Zone? There was one episode in particular that I think about some time. There was a soldier that suddenly noticed time had stopped, for everybody but him. He walked around and there were people outside frozen in time. Everything was standing perfectly still.  Waking up early Read the full article…

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