Is Your Social Media Calendar Stochastic?

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Stochastic: randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely.  When I studied Economics back in my BYU days, one of my favorite new words I learned was stochastic. The closest synonym to stochastic is random. Usually, the term is used to describe random variables Read the full article…

5 Reasons Nobody is Seeing Your LinkedIn Updates (the 5th reason will surprise you)

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This last week in NYC I met with a frustrated Marketing Director who finally convinced their Managing Partner to share an article to LinkedIn as an update. You know, those articles that show up on LinkedIn’s Facebook-like newsfeed? (If we are going to give credit where credit is due, Facebook copied Twitter on the timeline idea, but Read the full article…

When is the best time to share? It depends.

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If a tree falls in the forest and nobody is there to hear it, does it make a sound? -Philosophical thought experiment  For the first five years of my consulting business, I gathered data and case studies on how professionals could get the most out of their social media use. This included telling them when Read the full article…

LinkedIn + Microsoft: A win for the social media eco-system

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By now, it’s old news that Microsoft purchased LinkedIn for $26.2 billion dollars in cash. Tech sites, Time, and even the Moody ratings agency have been fairly critical of Microsoft massively overspending on this acquisition—see here, here, and here. I, on the other hand, see this as a big positive for the social media eco-system, and here’s why: Read the full article…

Best times for professionals to post to social

ClearViewSocial.com Professional Share Research From the Month of March

The world is full of coincidences. Once in the airport of Salt Lake City, I ran into Natalie Cook on her way to Romania to do missionary work there. I had met her in high school, so we had a brief conversation and I wished her luck. Didn’t think anything of it, but just over Read the full article…

Is blogging dead? (Guest post by Adrian Lurssen)

Is Blogging Dead?  In anticipation of our March 17th Webinar, Power Blogging: 5 Strategies to Take Your Content to the Next Level – I asked Adrian Lurssen, co-Founder of JD Supra this question. I asked for two sentences. He decided it would take a little more to answer the question. Here is his response: It’s a Read the full article…

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