Digital Marketing for Global Firms w/ Anthony Green (podcast)
This past Friday I had the pleasure of welcoming on the program Anthony Green, President of Concep. Anthony’s company has worked with some of the biggest firms in the world from Clifford Chance to Baker & McKenzie to develop effective digital marketing campaigns.
Listen in to this 32 minute podcast to hear Anthony explain:
-The key to building high value relationships
-How to measure the effectiveness of your digital marketing campaigns
and
-The achilles heel of most large firms when it comes to business development (the answer will surprise you.)
This next Friday join us as we speak with John Corey, President of Greentarget about their Social Media Survey for in-house counsel.
In-House Counsel Have Arrived
There is a certain art to knowing when to show up to a party. Arriving right on time- that could be risky. You don’t want to be the first one there, or you could seem over anxious. Getting to the party late, you could miss out on the action and alienate your host. Fashionably late- now that is what you are going for. Law firms are having the same dilemma in deciding when to start using social media. ”None of our clients are using social media,” is a common concern voiced to me by lawyers. “I just can’t imagine in-house counsel spending time reading blogs,” is another I hear frequently. Not too long ago law firms would have been justified in these concerns, but that time is past. The party has started, in-house counsel have arrived at the social media party and they are looking for dance partners.
How can you know if in-house counsel are using social media? Just ask them. Greentarget has done that very thing in a recent survey with ALM Legal Intelligence, and Zeughauser Group. The findings suggest not only that in-house counsel are using social media, but that blogs matter to them.
27% said blogs published by lawyers are among the “most important” factors in their hiring decision.
43% of in-house counsel turn to blogs as a primary source of news.
50% agree or somewhat agree that in the future, high-profile blogs authored by law firm lawyers will influence the process by which clients hire law firms.
This is a snapshot of where in-house counsel is right now, but much more powerful are the trends revealed by the 30-39 age group. “A lot of these younger counsel could be at very influential businesses in just a few years,” explained John Corey, President of Greentarget. Or in other words, these are the future GC’s of major corporations and many of them are power users of social media.
47% of this 30-39 age group used LinkedIN in the past 24 hours.
35% used Facebook for PROFESSIONAL reasons in the last 24 hours. (A whooping 68% used Facebook for personal reasons in the past 24 hours)
35% visited a blog in the past 24 hours, 54% in the past week
Although the younger attorneys surveyed were consuming far more social media than the older cohort, older attorneys (ages 40-49, and 50-59) are still using social media and blogs in significant if not surprising numbers.
25% in 40-49 age group cited social media websites (LinkedIN, Facebook and Twitter) as among their leading source of news and information.
24% in 50-59 age group cited social media as their leadings source of news and information.
“It’s a wake-up call to law firms,” John Corey, president of Greentarget explained on Law.com. The party has started, and those firms waiting until the very last minute to arrive risk missing out on all the action.
You can download the complete survey HERE
Or see other coverage of the survey:
This Friday at 12:00 PM EST John Corey, President of Greentarget, will be joining the Weekly Voir Dire Conference Call to discuss the survey in more depth and answer any questions people may have. To receive call-in information CLICK HERE.
Large Firms React to a Seismic Shift in Communication
If you’re talking to the right people, at the right time, about the right stuff you’ve got effective communication. Digital doesn’t change that, it makes it more powerful.”
-Concep
How are the biggest firms in the country dealing with the biggest shift in technology since the inception of the internet?
How are firms like Baker & McKenzie, Clifford Chance and DLA Piper unlocking the power of digital communication while still controlling the message?
Are they dipping their toe in the waters of social media, or are they taking the plunge?
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This Friday afternoon at 12 PM EST we have a special guest in Anthony Green, President of Concep US and digital marketing expert. Anthony was a founding member of the Internet Advertising Bureau, lecturer for the Institute of Direct Marketing, and is extremely active in both the LMA and LSSO. Handling digital communications for the likes of Ernst & Young, Jones Day and White & Case, Anthony has some unique insights. Come join us for a rapid-fire-discussion outlining how the biggest firms are making the most of digital communication.
If you have any question you would like to ask Anthony or myself, feel free to email them in advance to info@adriandayton.com
Call is at 12 PM EST, CLICK HERE to sign up for the call.
Common Mistake Makes Tweets Invisible
About a year ago, Twitter changed their reply feature so that you couldn’t see conversations going on between two people- unless you were following BOTH of those people.
Confusing?
Here is how it works-
Say I am speaking to @CharlesHGreen and I say-
@CharlesHGreen I really enjoyed The Trusted Advisor, glad to finally meet you on Twitter.
ONLY the people that follow me (@adriandayton) and Charles (@CharlesHGreen) will be able to see the message because I started the message with his name.
If I want EVERYBODY to see it, there is a very simple solution:
Simply place a “.” in front of the message. So If I want to tell Charles I enjoyed his book, and I want everyone else to see the message I write:
.@CharlesHGreen I really enjoyed The Trusted Advisor, glad to finally meet you on Twitter.
This way ALL of my followers see the message. Starting with the period will keep your post from being invisible. Make sense?
Any other questions? Feel free to ask questions in the comments below, or shoot me an email to info@adriandayton.com
Do you think up blog posts in the shower?
The son of a great scientists became very frustrated in college when he couldn’t comprehend a series of important formulas. He went to his Father and asked,
“Dad, I just can’t solve this equation.” So his Father asked him a series of questions, showed him a few tricks and then finally asked him,
“Do you think about it in the shower?”
“No,” his son replied.
“Well than you probably aren’t meant to be a scientist.”
Just like science, writing and blogging take work- but I am becoming more and more convinced that is also takes a special talent. In football they say “you can’t teach speed” and in basketball “you can’t teach tall” but is it possible that in blogging you can’t teach passion? There has to be a natural combination of talent and passion for it to really work. So how do you know if you or someone in your organization has what it takes to start blogging?
I had a discussion with a very prominent and prolific law blogger last week who mentioned he receives email almost on a daily basis asking him, “how do you think up this stuff?” ”Where do you get your material?” He admitted to me that the ideas just comes to him. For those of you that are passionate about your topic- I’m sure you know the feeling. You are laying in bed half-asleep or in the shower when the ideas hit you. When the ideas hit me, I have to get them out. So I sit and I write to silence to the voice in my head.
What if the voice in your head has gone silent?
What if you don’t think about blog posts in the shower?
Is it worth the effort to blog if you don’t have the passion?
