About LinkedIn endorsements

Originally posted in The National Law Journal on October 15, 2012 

You may have noticed that LinkedIn has created a new feature called “Endorsements.” Much as Netflix prompts you to rate movies and Amazon books, LinkedIn is prompting you to endorse your peers. Because a lot of people have been asking me, “What the heck are endorsements?” I thought I would take a moment to explain what they are, how they work and why you might want to pay attention.

Let me start with some background. A few months ago, LinkedIn rolled out a new feature, called “Skill and Expertise,” that allowed users to tag their profile with a list of skills. This section remains active — just go to http://linkedin.com/skills to search for specializations like intellectual property litigation, Read more

In-House Counsel Are Reading Your Blog

Originally posted in the National Law Journal on January 25, 2012

The public relations firm Greentarget LLC released a survey in 2010 regarding the use of social media by in-house counsel that has shaped strategy of law firms across the United States. This morning, the firm released its New Media Engagement Survey findings for 2011. The results were somewhat surprising.

The survey, conducted with the Zeughauser Group and Inside Counsel, found that, across all age groups, more than 50 percent of in-house counsel reported using LinkedIn during the past week — and many within the past 24 hours. Only one group showed a decline — lawyers aged 30 to 39. In 2010, 84 percent of lawyers in that age group reported using LinkedIn during the past week; in 2011, their use declined to 65%.

“The days of the younger ‘power users’ is quickly fading as older counsel are using social media tools with greater fervor and frequency than they were just 18 months ago,” said John Corey, Greentarget’s founding partner.

Law firm blogging has also seen huge gains in terms of credibility and its ability to persuade legal departments, the survey found. Fifty-five percent of the general counsel surveyed said blogs influenced their hiring decisions, and 76 percent attributed importance to a lawyer’s blogs when hiring outside counsel. Read more