You may have noticed that LinkedIn has created a new feature called “Endorsements.” Much as Netflix prompts you to rate movies and Amazon books, LinkedIn is prompting you to endorse your peers. Because a lot of people have been asking me, “What the heck are endorsements?” I thought I would take a moment to explain what they are, how they work and why you might want to pay attention.
Let me start with some background. A few months ago, LinkedIn rolled out a new feature, called “Skill and Expertise,” that allowed users to tag their profile with a list of skills. This section remains active â€” just go toÂ http://linkedin.com/skillsÂ to search for specializations like intellectual property litigation, Read more
When social media are done right, they allow people to connect on a human level. Talking about your vacations, your sports teams, the victories and triumphs of your children is fair game. Some Facebook and Twitter users like to keep it more professional, only sharing business-related stories and non-contentious discussions about the law.
But what about politics and religion? Are these topics that lawyers should openly discuss over social media? Jayne Navarre, a legal marketing consultant and author of Social Lawyers, posed this question to her Facebook followers and received some interesting responses.
“I was raised in an era when you didn’t discuss politics or religion without taking a major chance on the potential repercussions,” Jay Jaffe, one of the fathers of legal marketing, shared. “And, that was way before the Internet. In this day of instant global communications, I think that the same rules apply, only to the tenth power.”Â Read more
In early 2009, Melanie Green, marketing director of Baker & Daniels (which combined with Faegre & Benson on Jan. 1 to form Faegre Baker Daniels) announced via Twitter that her firm had added social media icons to its website that would allow visitors to share information from their site with Facebook, Twitter and LinkedIn.
“Shortly after beginning communicating our information through these tools, it naturally made sense to use our website as a way to tell our visitors how to find us,” Green said. “We added call-out buttons on our news pages, telling visitors to follow us on Twitter, and then added links to professionals’ bios who were becoming active in the space. All of these steps were part of an integrated plan to utilize and leverage social media tools and have continued to develop over the past several years.”
Recorded June 30th, 2009
Larry Bodine, a legal marketing veteran with over 18 years of experience, recently came out clearly against Twitter claiming it was a waste of time, ineffective, and unable to deliver new business to attorneys. Has he softened on his stance since then?Â Listen in as Adrian Dayton grills him on the subject in this edition of the Weekly Voir Dire.
You will also find out:
- How firms can stick their toe in the social media pool
- The most effective strategies for developing more business if your firm has a current area of strength
- A great solution for verifying a return on investment from marketing dollars
- The keys to a productive marketing strategy for lawyers and other professionals (hint: you need a plan)
About Larry Bodine
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