Advanced Twitter Tactics (podcast)


Have questions?  We’ve got answers.

Happy Black Friday!

Happy Black Friday!

How many tweets per day is the “right” amount? (you will hear a number)

What is the proper etiquette on Twitter for asking people to check
out your blog or site?

How do you effectively ask people to link to you site?

What is the proper etiquette for a direct message to thank new followers?

Is there a certain response time required?

What type of direct message should be used? Automated or personal?

Wouldn’t you want to direct them to your site? (no, and we will tell you why)

To help answer these questions we will have on the call one of my favorite Twitter personalities, Julio Varela.  This prolific Twitter user is a Harvard grad, owner of his own marketing and content company, and inventor of #vivaviernes – the latino edition of #followfriday (a tradition on Fridays where individuals recommend friends and associates to other Twitter users.)

Take a listen, and if we didn’t get your questions answered submit ANY questions about Twitter, social media, or blogging to so we can answer them next week.

Don’t miss next Friday, December 4th when we welcome Mark Britton, the creator of the law rating site AVVO onto the program.  We will be asking Mark the hard questions about AVVO, and learning how to best leverage good recommendations to bring in more business.  Spaces are limited for this FREE call, so please CLICK HERE to sign up.   If you haven’t yet received a FREE CHAPTER of Social Media for Lawyers: Twitter Edition CLICK HERE.


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Icebreaking 101: How to Start a Great Conversation (podcast)


Do you have trouble starting a conversation?
Is it always a little awkward trying to break into that closed circle in a cocktail party?
See someone interesting on Twitter you wish you could start a conversation with? jamie-field1

Listen to last Friday’s call to learn from lawyer coach Jamie Field the secrets to breaking the ice- one of the first steps to becoming a rainmaker. (39 minutes)

Click here for the MP3

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4 Rules of Engagement Online

You know those personal injury attorneys that are on all the TV commercials in your home city? A while back I got a telephone call from one of them. It was kind of surreal, talking to this guy from the commercials. The conversation went a little bit like this.

“I missed your Bar Association presentation about bringing in business with social media, but I would like to know- how can we get started with that at our firm?”

I then explained to this attorney the basics of social media, and the power of tools like LinkedIn, blogs, and Twitter to engage with potential clients.

“I don’t have time to do any of it myself, do you have some one that could just ghostwrite or ghost-blog for me?” Was his next question for me.

What he was really asking me was this: can I be social without having to actually talk to anybody? Nope, sorry- it doesn’t work that way. So I want to outline for attorneys, professionals, or anybody looking forward to bringing in business from social media the 4 basic rules of engagement for social media.

Be Active

To use social media effectively, you need to be actively using social media. This needs to be a daily process. This my be very different from person to person, but having success online requires a certain level of activity. 15 minutes per day at least is required if you want to make meaningful connections online. 1 hour per day is recommended if you want to become a thought leader. YOU need to be active, because your assistant isn’t likely to have the same intellectual capital to share. As a thought leader you need to make sure your DNA is all over your interaction through social media.

Be Responsive

Just yesterday I ordered the book Trust Agent by Chris Brogan, and Socialnomics by Erik Qualman. I mentioned the purchase on Twitter, and within 10 minutes Erik himself, who I had never spoken with before, sent me a personal message thanking me for buying the book. He connected with me. He isn’t just a persona, he is a person. Individuals looking to hire attorneys don’t want a persona either, they want a human being they fell like they can interact with. I imagine it is much the same for whatever business you are in.

Be Creative

To really succeed online you need to create new and dynamic content. This can be accomplished in a number of different ways- podcasts, blog posts, LinkedIn discussions, or even video blogging. You need to create content to get positive attention and for your brand to grow.

Be Attentive (Listen)

“We can write content for your site that will bring you new clients, because we know exactly how your clients think.” This was the statement made by a law website salesman to one of my current clients. She was completely turned off by the pitch, because she feels she has a very good understanding of how they think, because she talks to them.

Memo to the old school website people: those of us using social media know how our clients think, because we are talking to them and listening to them. By using social media you can be tuned in to the needs and problems of your customers. The biggest power in social media is not in pushing out content, but in listening.

For social media to work, the most important ingredient is YOU. That’s how Zappo’s CEO Tony Hsieh took a 500,000 online shoe company and turned around 6 years later and sold it for 800 Million to He was on Twitter, he was engaging with customers, responding to complaints, and being himself. If he found time for social media, so can you.

To learn more about how to ENGAGE online, listen in this Friday morning’s FREE call at 10:00 AM EST to talk about starting conversations. The title of the call is “Ice Breaking 101: Secrets to Starting Great Conversations.” CLICK HERE FOR CALL-IN INFO

Jury Due Diligence and Social Media (Podcast)


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How are attorneys using social media to prepare for trial?

How can attorneys that are new to social media take advantage of these tools?

What is the big advantage gained by social media savvy trial attorneys ?

Listen in to hear the recording of last Friday’s Weekly Voir Dire with Senior Social Media expert Christine Martin from Decision Quest.


Here is a short summary and blog post by frequent participant on the call, and my good friend Rosalie Kramm:

What is your jury thinking? What does your opposition know?

Are you as savvy as the jury you are going to pick for your next trial or perhaps, even more importantly, are you playing on the same level field as your opponent? For those of you who have seen my web 2.0 presentation, you understand the breadth of knowledge that is available on the web and know about tools available to you to filter out some of the “noise” online and how to search for information.

Last week I participated in a conference call with Adrian Dayton and Christine Martin of DecisionQuest, a company that specializes in customized trial consulting and social media analysis. Martin explained you can analyze your case with traditional methods, but cautioned, “Don’t forget social media.” Many jurors are learning about you, the attorneys, and your case online. DecisionQuest is a company that will do a social media analysis report to get possible predictive information to determine jury characteristics, opinions, and attitudes.

Martin was asked during our conference call what sole practitioners, small-to-medium-sized law firms, or any attorney could do on their own without hiring an SM professional? I have distilled the information into five points that you can do with the free tools available on the web. The only thing it will cost is your time. My goal in writing this article is to start you thinking differently and with an open mind to what is happening.

1. Reputation Monitoring: Find out the reputation of your opponents, including counsel, parties, and witnesses (expert or otherwise). Use LinkedIn, Avvo, Google, and Twitter (via Tweetdeck) to monitor your case. Search to see if there are any blogs being written that talk about opinions and mindset of attorneys/witnesses.

2. Even though jurors are told not to research a case, you know they are going to do it anyway. Go to Wikipedia and look up definitions that are important to your case. Remember, Wikipedia is the Bible for many people in looking up definitions of terms or people or companies. There is a good chance a juror will use Google or Bing to define the “widget” that your case is about. It is important to understand what the jurors’ perception is.

3. Understand what is being said about your clients. You can use the tools described in Item No. 1 to research your client’s reputation.

4. Particularly with tech companies and pharmaceuticals, there are lots of employee message boards and now real-time information with Twitter and Google Wave that are very informative about the industry. Use Google, tags, and message boards.

5. Search the words “jury duty” on your Tweetdeck when choosing a jury. See if your juror is commenting on Twitter about his/her experience at that moment.

Martin emphasized that attorneys need to “work up” their cases in the traditional sense, but warned not to forget about social media. Martin says, “You will be ahead of your opponent if you are using SM to look at your case. Ignoring it can be very dangerous.”

I agree using a jury consultant, such as Christine Martin, would be the best method to analyze your case, but you or your client might not have the resources to go that route, and there is no reason you can’t use the tools described above to understand your case from a social media perspective.

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Friday’s Call: Jury Due Diligence Through Twitter

Is Twitter a marketing tool, a social network, a news feed, or a research tool? I know my blog focuses on the power of Twitter for helping to develop business, but the bottom line is- Twitter has myriad powerful uses, and most of them haven’t even been comprehended yet.

One that is slowly gaining acceptance is the use of Twitter as a tool to research jury reaction, and due diligence in preparation for

To help us understand how this works, especially for smaller practices we will have on Tomorrow’s call Senior Social Media Consultant with Decision Question Christine Martin. Feel free to shoot any questions you would like her or myself to answer to For the last 5-10 minutes I will be available to answer questions pertaining to any other social media topics people have.



1. Please email me with your specific questions pertaining to social media, and I WILL answer them on the call.

2. The biggest complaint I have received from the call is that people want more opportunities to get to know other individuals also on the call, so please leave as a COMMENT to this post your:

a. Name
b. Area of law you practice/ or business you are in.
c. Twitter Id

So mine would look like this:

Adrian Dayton, esq
Professional Twitter Guy

This way people on the call can get to know each other. If you don’t want to add your info, feel free to lurk anonymously on the calls. 🙂 Look forward to having you on the call!

The Light and Dark Side of Twitter

Here are the things I love about Twitter, that I don’t seem to find anywhere else.

1. Twitter is incredibly dynamic. If I post a good blog post with a great title, I will get 200-300 unique visitors within an hour or two. There is nothing that matches the speed at which people react to good information posted on Twitter.

2. Twitter is searchable. This seems so obvious, but none of the the other social media platforms are matching the power of Twitter to search any conversation going on anywhere in the world.

3. Twitter is where connected PR people live. Journalists, anchors, and all sorts of big time press. Since your comments are searchable, this increases the chances that your ideas will be picked up by major news outlets if you are on Twitter. You may be able to talk to more lawyers on Legal On Ramp, but if you want free press, and thought leadership, Twitter is great place to be sharing ideas.

The dark side of Twitter:

1. The name itself, and the names of all the various tweets, retweet, tweet-ups, and etc. Here I am trying to help professionals take Twitter seriously, and I am met with giggles by the sound of the network’s name.

2. The learning curve is brutal. Most people don’t make it past their first few hours on Twitter, frankly most people don’t have the time to learn it. Twitter is very simple and easy to use, but it is not at first glance intuitive HOW you use it. I am hoping Twitter will figure out a way to make the experience of getting started better.

3. Twitter has not gained widespread acceptance in law firms or in many professional circles. Fortunately, information that first breaks on Twitter soon migrates to Connected, LinkedIn, Facebook, and the blagosphere where a much larger population of lawyers reside.

The bad aside, the breaking news comes through Twitter. As much as other platforms try to mimic Twitter, none have been able to spread information as quickly and effectively as Twitter. Twitter has stumbled upon something that will permanently change the way we communicate. It will be interesting to see where things will go in the next few years.

(This is my comment added to a Marindale Hubble Connected discussion regarding which social network is best for lawyers. It can be found HERE.)

Friday Calls Are Back

After some time off in Hollywood, CA speaking at the #140conf (SEE BLOG POST BY CLICKING HERE), the Friday Conference Calls are back.

Listen in tomorrow morning at 10:00 AM EST to hear from IP litigation attorney and partner at Holland & Knight, David Donohue as we discuss how to make time for social media. He has one of the top 100 law blogs, and will be joining us live from Chicago, Illinois to help answer your questions.

Hope you can make it, we are limited to the first 100 callers, so be sure to call in a few minutes early to make sure you can join in on the fun. If you plan on joining in, please leave name and Twitter handle in the comment section below- this helps everyone on the call get to know each other.

CLICK HERE for the call-in information.

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