How to avoid falling flat in front of a big audience

(As originally published in the National Law Journal, April 14, 2011)

In the world of social media, you realize very quickly that if you don’t share good content, you are quickly ignored. I wish this message could get through to speakers at conferences. I attend a lot of conferences. Sometimes I’m a speaker, some I attend just for my own education. I notice one disturbing trend: panelists and speakers who fall flat. I’m not trying to be callous or mean, but when you are preparing to speak before a large group of 50, 100 or even 250 people, you better come ready to play. There’s nothing that bugs me more than a speaker who wastes the time of the audience; it’s disrespectful and bad form. So now that I’ve had my rant, how can you avoid falling flat? Read more

Take the high road to success

(As originally published in the National Law Journal on April 4, 2011)

Do law firms that do good make more money?

A few years ago, Bentley University marketing professor Raj Sisodia began researching the relationships between corporations’ marketing spend and customer loyalty and trust. Many of the companies he looked at spent massively on marketing, yet inspired surprisingly low levels of trust. Even more peculiar Read more