Are some firms too big to blog?

(As originally published in the National Law Journal June 23, 2011)

The legal blogosphere is expanding at a rapid pace. Just 10 months ago, AmLaw 100 firms produced 126 blogs, but now that number has more than doubled, to 270 and counting. Still, large firm blogging is growing in a highly disproportionate fashion. Take a look at the firms below that have experienced the biggest increase.

Biggest change in total number of blogs over the last year


Troutman Sanders made the leap from one blog to eight, Cozen O’Connor from one to nine blogs, while Reed Smith, Hunton & Williams and Sheppard, Mullin, Richter & Hampton continued to lead the way with a combined 65 law blogs. Many firms jumped from 1 blog to more than a half dozen. The growth has been so huge that you could call this past year “The Year of the Law Blog.”

Click here for the full list of blogs of the Am Law 100

With all of this enthusiasm and growth in blogging, a few big questions loom large. First, why aren’t the biggest firms blogging? Read more

Social Media Minute- Blogs of the Amlaw 100

My first crack at video blogging, still some kinks to work out, but I’m a big believer in video so I need to start practicing what I preach.

CLICK HERE FOR THE BLOGS OF THE AMLAW 100

2011 Blogs of the AmLaw 100

In September of 2010 I published the first list of the blogs of the AmLaw 100, and it has been one of my post popular articles of all time along with the companion piece in the National Law Journal “Which Law Firm Own the Most Digital Real Estate?”

At the time I invited Law Firms to email me at info@adriandayton.com as new blogs were created (which you are still invited to do), but the growth has been so large over the past 10 months that I decided to create an updated list with the changes in the AmLaw 100. Special thanks to the newest member of my team, Samantha Collier for all of her hard work in assembling the new data and helping to update the chart. Look for my article from the National Law Journal this Friday, “Are some law firms too big to blog?”

To be the first to hear about the release date of “Social Media for Law Firms: LinkedIN, Blog and Website Edition” which I am currently writing with Amy Knapp simply sign up for my Rainmaker Alert or for a chapter of my first book Social Media for Lawyers: Twitter Edition.

Five LinkedIn tips that lawyers don’t know

(As originally published in the National Law Journal June 16, 2011)

When I first started talking to lawyers about social media in early 2009, there were barely more than 30 million LinkedIn users worldwide. A common complaint I would hear from lawyers was, “Nobody I do business with uses LinkedIn.” This is no longer the case.

The most recent BTI Consulting report shows that 70% of corporate counsel use LinkedIn as a tool, and half rely on it. Executives from every Fortune 500 company are using LinkedIn. Take a look at the lawyers at your firm: Do at least 70% of them have LinkedIn accounts? If they don’t, it’s time to get cracking. With 100 million members, LinkedIn matters. Read more

Learn Good Online Habits

(As originally published in the National Law Journal June 6, 2011)

Most of my good online habits I learned as a teenager working on my grandparents’ ranch in Wyoming. At the end of the day, we would head back to my grandfather’s house to be rewarded with a homemade dinner from my grandmother.

Grandma taught us more than just manners; she taught us good social habits. It wasn’t just about saying “please” and “thank you,” but about paying attention to the others at the table, looking to see what they were missing. If they didn’t have a drink yet, pass them the water; if they needed butter for their bread, hand it over. Passing the bread was something that should be automatic, but, like many things in life, it wasn’t always intuitive for kids. Read more

Your website bio is not enough

For my first year of talking to law firms about social media I spent most of the time convincing them that yes it mattered and yes there were buyers of legal services using the internet.  At that time there wasn’t much hard data to back me up.  This is no longer the case. In the past year there have been numerous reports pointing to the obvious:

Your online presence matters.

You are now expected to have more than just a website bio and the research coming out in a new survey from BTI Consulting supports this. Here are some of the highlights:

“Online presence is now so pervasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.” Read more

Overcoming Resistance to Social Media

(As originally published in the National Law Journal on May 18, 2011)

Resistance is futile. Social media has become an essential part of the marketing mix.

You may have heard that. You may have pleaded with your firm to pay attention, and you may have been left frustrated, realizing that your lawyers just don’t want to blog or use social media. Most likely, you have a range at your firm, with some attorneys completely rejecting social media and others more open to the idea.

In working with large firms during the past 18 months, I’ve recognized six common steps that law firms must negotiate to bring about full social media assimilation. I’ve written dozens of articles about why using social media is important. This one focuses on the hurdles you must get past to bring your lawyers up to speed. Read more