Who is Adrian Dayton aka @adriandayton?

Have you ever “Googgled” your name? My Google Analytics show me that most of the Google search engine traffic that comes into my site comes directly from people searching for my name, my name and my book or some other variation that includes my name. So to that end, here is my answer to the question, “Who is Adrian Dayton?” (hat tip to Niki Black who gave me this idea with her post, “Who is Nicole Black?” ) (Note: if you could link to my post when you write your own version I would appreciate it!)

My time is split between consulting to large and medium sized law firms, speaking to professional groups about business development through social media and writing for a few publications. I write a weekly column for the National Law Journal, a monthly column for Technolawyer and on my own blog http://adriandayton.com. I am currently finishing my second book with co-author Amy Knapp entitled Social Media for Lawyers: LinkedIn & Blog Edition, which should be released sometime in the fall of 2011. Read more

Tweet Surrender

(As originally published in the National Law Journal July 20, 2011)

There was a time when big, respectable law firms would never use silly words like Tweet, Twitter and Twitterverse, but that seems to be changing, at least for some firms.

In January, Brian Inkster noted on his The Time Blawg blog that many of the largest firms in the United Kingdom had never sent a single tweet. We noted a similar trend in the United States in December.

Let’s look at which American firms are actively tweeting and how they are making Twitter part of their marketing strategy. Read more

Twitter Usage by AmLaw 100 Firms

Thanks to Samantha Collier for her help in assembling this list of Firm Twitter accounts for the AmLaw 100. If we missed your firm’s primary Twitter account, please email that information to info@adriandayton.com

Notes about the chart: High activity equals >500 total tweets, Medium is >100 total tweets and Low is for firms with less than 100 total tweets.

Klout score was calculated at Klout.com based on firm Twitter handles.

Social Media and the front porch

(As originally published in the National Law Journal July 4, 2011)

I had my first taste of Southern hospitality this week while flying to Charleston, S.C. My wife and I were sitting next to a couple who struck up a conversation with us, and we became fast friends. By the end of the flight, they’d offered to give us a ride to our hotel and a short tour of the historic city.

There is an oddity that you will notice when ¬driving in downtown Charleston: Most of the houses have porches, but instead of being on the front, they are on the side. This struck me as unusual. Porches were social places in the Old South. Family and guests could sit on the porch, and as neighbors and friends walked by, they could stop and chat.

It seemed sad to me that all the porches in Charleston were on the side of the houses, because people were missing out on so much of the spontaneous sociality that is offered by the front porch. With the porches spread along the side, it required a more deliberate effort to chat with people sitting on them.

Lawyers and law firms seem to be building side porches in the way they use social media. There is a big difference between having social media accounts and actually using social media. By simply signing up for LinkedIn and then never spending any time on the site, you are missing the whole point. It’s like building a side porch for style, but never sitting out on it. Read more