When social media are done right, they allow people to connect on a human level. Talking about your vacations, your sports teams, the victories and triumphs of your children is fair game. Some Facebook and Twitter users like to keep it more professional, only sharing business-related stories and non-contentious discussions about the law.
But what about politics and religion? Are these topics that lawyers should openly discuss over social media? Jayne Navarre, a legal marketing consultant and author of Social Lawyers, posed this question to her Facebook followers and received some interesting responses.
“I was raised in an era when you didn’t discuss politics or religion without taking a major chance on the potential repercussions,” Jay Jaffe, one of the fathers of legal marketing, shared. “And, that was way before the Internet. In this day of instant global communications, I think that the same rules apply, only to the tenth power.” Read more