Don’t Fear the Twitter

don't fear TwitterOriginally posted on The National Law Journal on February 4, 2013

A lot of lawyers had to be dragged, kicking and screaming, to LinkedIn.com. Now that they are there, many realize that, besides being an ­effective way to connect with old colleagues and new ­prospects, it is perfectly easy to use.

“I will never use Twitter , though,” one such LinkedIn convert told me a couple of weeks ago. “It just doesn’t seem to serve any business purpose.”

I want to ask you to give Twitter a chance. Set aside your preconceived notions and take these three simple steps: Read more

Give Tweets a Chance

Originally posted on The National Law Journal on January 24, 2013

A lot of lawyers had to be dragged, kicking and screaming, to LinkedIn.com. Now that they are there, many realize not only that is it an effective tool to connect with old colleagues and new prospects, but also that it is dead easy to use.

“I will never use Twitter, though,” one such lawyer convert to LinkedIn told me a couple of weeks ago. “It just doesn’t seem to serve any business purpose.”

I want to ask you to give Twitter a chance, just for moment. Set aside your preconceived notions about it and just take these three simple steps.

1. Try Twitter as a search engine.

The most common reason people give for not wanting to try Twitter is that they have no interest in hearing about what some stranger had for lunch. What they mean is that they have no time for irrelevant information. But Twitter has a search feature that allows you to go straight to what you are looking for. You don’t even need a Twitter account! Just go here. Read more

Law Firm Websites: Now With Video!

law firm videoOriginally posted on The National Law Journal on January 21, 2013

About a decade ago, law firms discovered the Internet—and not in a good way. It was almost as if a memo were circulated, reading, “Why don’t we all make websites that look the same and contain stale content and seldom-updated curricula vitae for each of our attorneys?” Some firms departed slightly from this standard—they used catchy phrases on their home pages or invested in designs that popped. But at the end of the day, these websites were mired in sameness. What do you expect? These were law firms, after all.

So I was more than a little surprised when I came across a website that really impressed me a few weeks ago. It was for the midsize Chicago firm, Levenfeld Pearlstein. You can view the site at www.lplegal.com. Read more