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Below is the Agenda for the Social Media Bootcamp. If you prefer, you can download it here and print it out.
9:00-9:45 a.m. Join the Revolution
In this keynote, Adrian Dayton will open your eyes to the power to social media: how it works, and WHY it is such a powerful tool, changing the way we communicate. Don’t think the Partners will understand? This keynote gives you stories, fodder, and statistics to win over even the most cantankerous senior partner.
10:00-10:45 Social Media Ramp Up
Participants will learn how to create a personalized social media plan in which they can:
- build a following
- create and share original content
- build strategic relationships offline through social media
- increase conversion of prospects and website visitors.
At the end of part 1, participants will have the basic tools to get started.
11:00-11:45 Advanced Applications
Advanced application strategies will be incorporated into the firm’s overall marketing plan. Instruction on the best time-saving tools to automate various portions of your social media plan, and hands-on training on the most powerful tools.
- Streamline your efforts by eliminating and automating.
- Learn how to use Tweetdeck, the #1 free tool on Twitter to drive traffic
- Design and learn how to implement an automated lead generating machine online.
- Discover free analytic tools that help you track ROI from online efforts.
11:45-12:15 Q&A and Implementation Plan Review
To make sure that the lessons from this Social Media Boot Camp are implemented, you will receive a free copy of my latest book from the Ark Group: Social Media for Lawyers: Twitter Edition. ($95 value). This book provides step-by-step instructions on how to implement everything discussed in the Social Media Boot Camp. This will be a great resource for any firm to share these powerful tools with other members of the firm.
In addition, you will also receive a free 1-hour strategy session with Adrian Dayton on his 4th Module ($400 value): Power Branding Session where you will learn to:
- design a hook
- create an individual strategy
- create content that will grow your following quickly in a targeted manner.
- turn contacts into prospects