Why do I share posts to Twitter three times?

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Someone asked me recently, “why do you post the same thing to Twitter three times?” The answer is simple and backed by data. Articles shared three times to Twitter over three days get almost three times the clicks. Think about it, Twitter is this river of content with articles continuously flowing by. People will rarely Read the full article…

Five Levels of Social Media Effectiveness

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“I’m a pilot.” This phrase can be used by a 12-year-old that operates a drone purchased from the shopping mall for $14.99 or it can be used by the individuals who make up the elite Blue Angels acrobatic F/A-18 fighter jets. Both are pilots, but with a Grand Canyon worth of experience and effectiveness separating Read the full article…

The Five Fears of Social Media

The Five Fears of Social Media via GIPHY There are many reasons people won’t share to social media. One of them is obvious, but the other four may surprise you. 1. Fear of technology. This is the obvious one. I’ve spoken to lawyers that literally had to be taught how to copy and paste a link. Read the full article…

Is Your Social Media Calendar Stochastic?

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Stochastic: randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely.  When I studied Economics back in my BYU days, one of my favorite new words I learned was stochastic. The closest synonym to stochastic is random. Usually, the term is used to describe random variables Read the full article…

5 Reasons Nobody is Seeing Your LinkedIn Updates (the 5th reason will surprise you)

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This last week in NYC I met with a frustrated Marketing Director who finally convinced their Managing Partner to share an article to LinkedIn as an update. You know, those articles that show up on LinkedIn’s Facebook-like newsfeed? (If we are going to give credit where credit is due, Facebook copied Twitter on the timeline idea, but Read the full article…

When is the best time to share? It depends.

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If a tree falls in the forest and nobody is there to hear it, does it make a sound? -Philosophical thought experiment  For the first five years of my consulting business, I gathered data and case studies on how professionals could get the most out of their social media use. This included telling them when Read the full article…

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