LinkedIn Ethics Alert: 4 Things All NY Lawyers Should Know

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Even lawyers who don’t practice in New York might want to take note of a formal opinion released this month by the New York County Lawyers Association Professional Ethics Committee. The opinion advises: “[I]f any attorney chooses to include information such as practice areas, skills, endorsements or recommendations, the attorney must treat his or her Read the full article…

Take Some Pride In Your Profession

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Are you proud to be a lawyer? You do realize that when doctors were still using leeches, lawyers were drafting the Constitution? I bring this up because too many lawyers shy away from attention. I’ve spoken to thousands of lawyers about using LinkedIn and Twitter to increase their visibility and build their practices, and how Read the full article…

Five Reasons To Share Online

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One of the lessons we learn at our parents’ knee is the importance of sharing. Share your toys, share your popcorn. Don’t share the caterpillar you picked up off the ground. As we get older and — dare I say? — more cynical, we spend ever more time trying to figure out how to share Read the full article…

Ten Quick Ways to Build Your Network

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There is one rule for LinkedIn: Don’t connect with total strangers — unless they seem interesting, have the potential to turn into clients or could serve as referrals sources. Research by Kredible Technologies Inc. suggests in-house counsel are more likely to hire lawyers with whom they have at least one connection in common. That said, Read the full article…

Big Data? How About No Data?

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There’s a joke that 50 percent of marketing is effective, we just don’t know which 50 percent. The joke is even more exaggerated at large law firms, which tend to overlook marketing and business-development metrics. Only 29 percent of large law firms engage in deep data analytics, according to a survey presented at the Marketing Read the full article…

Your Checklist for Twitter Success

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Social-media tools are easy to use. Changing our old behaviors can prove more difficult. To help lawyers make tools like LinkedIn and Twitter work for them and their practices, I’ve put together checklists — daily steps you can take. Recently, we talked about LinkedIn, and this week we look at Twitter. • Follow to be Read the full article…

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