LinkedIn Publishing: A Little Too Free?

Everyone can be a publisher with LinkedIn’s web platform. But is that a good thing? Blogs and self-publishing venues have opened up audiences to anybody with a ­computer and a dream. Many new and ­talented authors have attracted followings, but an unfortunate side effect is that more rubbish is being written than ever before. “Too Read the full article…

What happened last week on Mt. Rainier

Mt. Rainier, shot from out my window as we flew in to Seattle.     The pace was too fast. I couldn’t breathe. I kept putting one foot in front of the other, careful not to catch my crampons on my boots and trip into a crevasse.  My heart was racing, it was still pitch Read the full article…

Lawyers Need to Drop the Hard Sell

Lawyers Need to Drop the Hard Sell

“Sales” is a dirty word at some law firms — one that brings to mind “Glengarry Glenn Ross” or a fast-talking used car dealer. But in an increasingly competitive marketplace, where firms fight one another to land work, business development is necessary to survival. How can lawyers sell online and offline without losing their dignity? Read the full article…

How to Make Clients Smile

Group of happy business people

We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we make them happy. Compare this to gift-giving. Consider two scenarios: One Christmas morning years ago, the Read the full article…

Of Soccer Balls and Social Media

Perfekter Fußball auf Reinweiß

What do lawyers and Pakistani factory workers have in common? More than you think. Especially when it comes to innovation. Columbia University researchers looked at how innovation spreads in a seemingly simple area — the manufacture of soccer balls. They identified a far more efficient way to cut out the fake leather used to make Read the full article…

The Magic Bean Strategy Will Fail

beans

“I’ve been on LinkedIn for five years, but nothing good has ever happened as a result.” That is repeated by at least one lawyer in every group I speak to about LinkedIn. I call this the “Magic Bean Strategy.” You remember the story — Jack planted the magic beans and climbed the stalk into the Read the full article…

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