What do lawyers and Pakistani factory workers have in common? More than you think. Especially when it comes to innovation. Research out of Columbia University looked at how innovation spreads in a seemingly simple area, manufacturing of soccer balls. The researchers discovered that the Chinese have come up with a far more efficient way to…
“If you can’t say anything nice, don’t say anything at all.” -Mom I’d like to believe we live on a planet where reason dictates the choices we make as well as the policies of law firms. As numerous Above the Law articles and personal experience has demonstrated to me, this isn’t always the case- and…
Almost two years ago I joined Twitter to try and find a publisher for a book I was writing. A couple of weeks later, a friend I follow asked, “does anybody know a contracts lawyer?” I responded and won a new client. A lawyer winning business on Twitter was unusual at that time, but it…
I had been told that Australians were fairly advanced in their marketing techniques, so I was surprised to find a fairly chilly reception to social media for their lawyers. The biggest concern by the big law firms in Australia? “We want to control the message,” This would have made sense perhaps from a strictly marketing…
This paper has only one purpose: To help firms adopt social media practices as an organization. If you don’t believe that social media has the power to create and strengthen relations ships. If you don’t see the potential in platforms like Linkedin and Twitter to make thought leaders out of your best and brightest attorneys. …
Can social media bring your firm more business? Many of the top firms in America say yes. Jones Day and Skadden are blogging, DLA Piper has a Twitter feed, and Greenberg Traurig is using Facebook. Want an insight into the tools they are using to bring in business? Meet Adrian Dayton. Consulting to global 100 firms…
In high school I took debate. Speaking, arguing, discussing- all those things really appealed to me. What I didn’t find very attractive was the amorality that it inspired. Many of my more conservative friends gradually started turning their newly acquired skills of argument into justifying any behavior they found interesting or attractive. This completely turned…