Are you looking for an entertaining speaker or are you looking to bring about lasting change for your organization? At Adrian Dayton & Associates, we are passionate about driving real change and change doesn’t always come easily. Every training program and retreat that we execute is based on the fundamental principles of experiential learning, accountability, and challenging the assumptions and behaviors that are ingrained in law firm culture.

To bring about change it takes more than a single talk or one-day event. Through work with pilot groups at large and medium-sized law firms all over the world (click here to see a list of representative clients), Adrian Dayton & Associates has developed a combination of group training, coaching, and mastermind sessions that have not only created engaged attorneys but have shown measurable results.

“In all my years as an attorney I have never seen a marketing initiative as well received as Adrian Dayton’s Social Media Ramp-Up.” -Dorsey & Whitney Partner and rainmaker Nick Akerman

As a former practicing lawyer, Adrian Dayton understands how lawyers think and his combination of data, case studies, and practical strategies have helped him gain international recognition.

“Adrian’s presentation was the most practical and informative seminar we have ever had at a firm retreat.” –Becker & Poliakoff Partner Victor DiGioia

Our most popular program is The Social Media Ramp-up because it takes a group of lawyers far past the basics. It begins with a kick-off event called “The Social Media Power Lunch” which is followed by individual power branding sessions for each of the lawyers selected. In these 1-on-1 sessions, an individual strategy is designed for each lawyer based on their strengths.

In month two, the lawyers come back together in a mastermind session facilitated by Adrian Dayton where they share their progress, learn from each other, and gain strategies to identify, qualify, and engage new clients. This session is followed by a second 1-on-1 coaching session we call the ROI Scorecard where lawyers will learn to track the metrics that matter most in social media to drive their business development goals.

This two-month program is a showcase of the longer 6 and 12-month programs. One of our recent 12-month programs was so successful with 12 lawyers that the firm has extended it for an additional year with 17 new lawyers. If you want to know if our program is right for your firm, we highly recommend you try the two month Social Media Ramp-up Showcase. Call (801) 414-7675 for more details or email Adrian at

Other Popular Programs

  • Bringing in Business with Social Media (Keynote)
  • Social Media, Nothing to be Afraid of. (Keynote)
  • Building Better Law Firm Bios (Lunch)
  • Social Media Power Lunch (60 minutes)
  • Social Media Boot Camp and Workshop for Attorneys (Full day)
  • Marketing Department Strategy Session (Half day)
  • Partner’s Retreat (1 or 2 days, 2-day programs include full day of strategy and individual branding and a full-day Social Media boot camp)
  • Blog and social media coaching

Adrian Dayton has spoken to thousands of lawyers from Global 100 law firms to medium-sized and small firms across the United States, New Zealand, and Australia. Every program is a combination of case studies, statistics, and step-by-step instruction meant to entertain, educate and inspire action.

If you are interested in having Adrian speak to your firm or organization email and you will receive a reply within 24 hours. Or call (801) 414-7675 to get rolling immediately.

What people are saying about Adrian’s programs:

“In all my years as an attorney I have never seen a marketing initiative as well received as Adrian Dayton’s Social Media Ramp-Up.” -Former Watergate Prosecutor, Dorsey & Whitney Partner, and rainmaker Nick Akerman, Esq.

“Adrian’s presentation was the mast practical and informative seminar we have ever had at a firm retreat.” – Becker & Poliakoff Partner Victor DiGioia

“Adrian Dayton’s presentation was one of the most useful and entertaining CLE’s I’ve ever attended.” – Andrew Marsh, Seiniger Law Offices

“Adrian Dayton brings a passion, energy, and vision to his work. He has the unique ability to bring together his knowledge of the law, cutting-edge skills in the area of social media, and a keen understanding of branding and business development.” – Jan Anne Dubin, Director LECG and former North American Director of Business Development, Baker & McKenzie and Director of Client Relations, DLA Piper.

“Adrian is a leader in thinking through and executing social media strategies/tactics that can dramatically increase the value of an attorney’s brand and his visibility resulting in new opportunities. With his background as a practicing attorney, he provides great insight and perspectives into what will work and what is a waste of time.” – Allen Fuqua, Chief Marketing Officer, Winstead PC

“As an attorney and as an individual that is extremely knowledgeable about the field of social media, Adrian has been able to connect with both our senior attorneys and associates alike, helping them to see the potential of social media and build their personal brands… On a personal note, I’ve attended several conferences with Adrian. He is a tremendous networker—he practices what he preaches and that more than anything has left a very favorable impression on me.” – Aden Dauchess, Director of Digital Media at Womble Carlyle Sandridge & Rice

“Adrian was the keynote speaker for a social media conference I co-chaired. He was knowledgeable, engaging, and entertaining.” – David Pierce, Shareholder at Coolidge Wall


Media Coverage:

Wall Street Journal

Fast Company Magazine

Buffalo News

Texas Bar Journal (Print only)

New South Wales Law Journal (Australia, Print only)

Lawyers Weekly (Australia)

Law Management Journal (Australia)

ABA Journal

Above the Law

Texas Lawyer



Legal Technology News