Tweet-up: when people following each other on Twitter meet in real life.
Now we have all heard of the tweet-up, and the truth is it gets a bad rap in most places. Why? Well it usually end up being a group of the technophiles in the area that aren’t exactly prospective clients. So how can we throw tweet-ups that bring people together to help make us more money with our business and build valuable relationships?
1. Focus
When it comes to a tweet up, it is all about quality over quantity. For example I was able to throw a tweet-up in Chicago two weeks ago while I was in town for the Inside Council Superconference. This was a perfect place to have a focused tweet-up with general council, lawyers, lawyers coaches, and other people in my industry all in the same building. I was able to meet prominent bloggers like Reese Morrison, Ed Post (the mysterious man behind Blawgreview), and a number of others – including Karen Carielo, one of the organizers of the event. It was all orchestrated over Twitter, with personal reminders to people as I met them throughout the conference.
2. Find
How did I find people that were interested? I started by setting up some searches. I used tweetdeck to search, but you could really use search.twitter.com or any other search to monitor people talking about the event. Each time somebody mentioned the Superconference, I sent an @reply to the person and suggested they join in for the tweet-up. Did they ALL come? No, but many of them did. They are at a conference- what else is there to do? We all met up for drinks at the hotel bar. It was a huge success, and I have kept in touch with a number of the participants since then.
3. Free
This is my favorite part of the tweet-up, everyone pays for their own drinks. Its really just like online social media. The only cost is your time. So give it a try, the next conference you attend, or the next time your in a big city- throw your own tweet-up. If anybody has any other pointers on throwing tweet-ups, please share them.
Question: When is the next tweet-up?
Answer: I am throwing a tweet-up this Wednesday 5/20 at 6:30 PM at Figero in NYC at 26 West 44th Street
New York, NY 10036
COME CHECK IT OUT!
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1 Comment. Leave new
I started looking at blog this evening and you have some excellent material regarding Twitter. Twitter is an amazing service but not that easy to understand initially. I recall thinking Twitter was a mess and basically just chaos when I signed up. However, I know not only see the value of Twitter as a marketing tool but I also enjoy using it. Your articles on Twitter are concise and clear which make them easy to devour and useful for someone starting out on Twitter.
There are many attorneys I know that would benefit from embracing, at least some extent, modern technology and social media outlets such as Twitter. I will refer them to your articles, as soon as I convince them that social media is not just for teenagers!
Shawn
twitter.com/shawnjroberts