3 Steps to Throwing A Great Tweet-up

Tweet-up: when people following each other on Twitter meet in real life.

Now we have all heard of the tweet-up, and the truth is it gets a bad rap in most places.  Why?  Well it usually end up being a group of the technophiles in the area that aren’t exactly prospective clients.  So how can we throw tweet-ups that bring people together to help make us more money with our business and build valuable relationships?

1. Focus

When it comes to a tweet up, it is all about quality over quantity.  For example I was able to throw a tweet-up in Chicago two weeks ago while I was in town for the InsideCouncil Superconference.  This was a perfect place to have a focused tweet-up with general council, lawyers, lawyers coaches, and other people in my industry all in the same building.  I was able to meet prominent bloggers like Reese Morrison, Ed Post (the mysterious man behind Blawgreview), and a number of others – including Karen Carielo, one of the organizers of the event.  It was all orchestrated over Twitter, with personal reminders to people as I met them throughout the conference.

2. Find

How did I find people that were interested?  I started by setting up some searches.  I used tweetdeck to search, but you could really use search.twitter.com or any other search to monitor people talking about the event.  Each time somebody mentioned the Superconference, I sent an @reply to the person and suggested they join in for the tweet-up.  Did they ALL come? No, but many of them did.  They are at a conference- what else is there to do?  We all met up for drinks at the hotel bar.  It was a huge success, and I have kept in touch with a number of the participants since then.

3. Free

This is my favorite part of the tweet-up, everyone pays for their own drinks.  Its really just like online social media.  The only cost is your time.  So give it a try, the next conference you attend, or the next time your in a big city- throw your own tweet-up.  If anybody has any other pointers on throwing tweet-ups, please share them.

Question:  When is the next tweet-up?

Answer:  I am throwing a tweet-up this Wednesday 5/20 at 6:30 PM at Figero in NYC at 26 West 44th Street
New York, NY 10036

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One Response to “3 Steps to Throwing A Great Tweet-up”

  1. I started looking at blog this evening and you have some excellent material regarding Twitter. Twitter is an amazing service but not that easy to understand initially. I recall thinking Twitter was a mess and basically just chaos when I signed up. However, I know not only see the value of Twitter as a marketing tool but I also enjoy using it. Your articles on Twitter are concise and clear which make them easy to devour and useful for someone starting out on Twitter.

    There are many attorneys I know that would benefit from embracing, at least some extent, modern technology and social media outlets such as Twitter. I will refer them to your articles, as soon as I convince them that social media is not just for teenagers!


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