Once A Day- The Rainmaker’s Rule
I met Nick as I walked down to the take the ferry inÂ to Sydney.Â I wasn’t exactly sure where I was going, so he was nice enough to guide me to the dock. He was wearing a suit, I was wearing a suit, and we were about the same age- so we quickly became friends. Nick is a highly successful architect working in downtown Sydney, and running into him turned out to be a serendipitous occurrence, a happy accident.Â Not only did Nick walk me to the Ferry, but once we landed at the Sydney Harbour I had some extra time so he gave me a walking tour of some of the most spectacular architercture in Sydney.Â He asked me about what I did, so I told him about Social Media for Lawyers, and he was very curious as to how social media might help someone like him bring in more business.Â So I laid out some of the basics for him.Â He then taught me something very valuable:
“I just try and do ONE business development activity every day.Â Whether it is a coffee with a potential client,Â meeting someone for breakfast, or even just a simple phone call.”
When he said this, it stopped me in my tracks.Â Sure it was simple, no fancy technology required, but what he shared with meÂ is a routine and a process for business development.Â He schedules it every single day.Â ProfessionalsÂ interested in bringing in business, or “making rain”Â would be benefited greatly if they would schedule time for at least one business developmentÂ activity every day.Â
There is great power in process.Â What is your process?Â Â What are you doing everyÂ day?Â Â
Adrian Dayton is a New York Attorney and author of the book Social Media for Lawyers: Twitter EditionÂ Each Friday you can join the conversation on his FREE Friday conference calls to learn how to bring in more business.Â This week the topic is “How Professionals Can Unlock the Power ofÂ Online Videos”Â CLICK HEREÂ TO SIGN UP FOR THE CALLÂ
4 Responses to “Once A Day- The Rainmaker’s Rule”
Check out what others are saying about this post...