For my first year of talking to law firms about social media I spent most of the time convincing them that yes it mattered and yes there were buyers of legal services using the internet. Â At that time there wasn’t much hard data to back me up. Â This is no longer the case. In the past year there have been numerous reports pointing to the obvious:
Your online presence matters.
You are now expected to have more than just a website bio and the research coming out in a new survey from BTI Consulting supports this. Here are some of the highlights:
“Online presence is now so pervasive, 51.4% of corporate counsel will stop and think a minute before hiring a lawyer who lacks a credible online presence in addition to their official law firm bio.â€
Marcie Shrunk, BTI Principal also added â€œ70% use LinkedIN as a tool while half of those rely on LinkedIN for hiring and selection criteria.â€ She continues â€œclients and potential clients want to check out bios and background on a site other than the law firmâ€™s to learn something new or verify what they have seen elsewhere.â€