The biggest excuse keeping professionals from using Linkedin? “I don’t have the time for one more thing.” So I decided to quickly give you three effecting things you could do on Linkedin while you are drinking your morning coffee.
1. Check to see “who’s viewed your profile.” Even with a free Linkedin account you are able to see a sampling of the people who have viewed your profile. This is not only interesting if not somewhat creepy, but it will let you know who is thinking about you. If you see a potential client has viewed your profile, shoot them a message. (Don’t do it right away, and don’t mention you saw they were looking at your profile.) Doesn’t it makes sense to market to the one person you know is thinking about you?
2. Add 3 new connections. The top right corner of the Linkedin “People You May Know” section will give you a few suggestions, but if you want to drill down further you can hit the “network” button on the top of the screen and select “find alumni.” This will show you people that went to the school when and where you did. You can also filter this down to see those working in the legal industry or to find those who live in your same city.
3. Share your favorite article from that morning using the “Share an update” feature on the homepage. If you have spent 30 minutes reading the best articles of the day, taking one more minute to share a link to that article only takes a moment, shows you are on top of the latest issues and adds value to your network. Will, anybody read your update? Absolutely, and if you aren’t sure, you can always go to bitly.com to shorten the link and track how many people have viewed it.
A mentor of mine once told me, “you can’t make time, you have to schedule time.” You’ve already scheduled your cup of coffee, lets make that time count by checking off a few of these tasks on Linkedin.