“Once I launched my blog, the money just started pouring in,” said no one ever. In the United States, we are all about the moment: The game-winning catch in the super bowl; The winning putt in the Masters; And of course, the game-winning home run in baseball. It is easy to create a narrative out…

Fewer than 5% of partners in big law firms use Twitter. I say to them, with 500,000,000 users, are you waiting for it to take off? -Richard Susskind “It’s not you, it’s me.” This classic line has been used for years to let a soon-to-be-ex-girlfriend down easy. For the last few years, law firm use…

The new buzzwords in legal marketing are “corporate journalism.” This term was made famous by the latest findings of the Greentarget/ALM/Zeughauser’s 2014 State of Digital & Content Marketing Survey and is defined as “a practice that combines an organization’s market intelligence and subject matter expertise with the credibility and narrative techniques of professional journalism.” The…

When was the last time you received a hand-written thank you card? Did you take the time to read it? How did it make you feel? Now let me ask you a different question; when was the last time you received a corporate newsletter from a company or law firm in your email inbox? 10…

Approximately 97% of lawyers never share on Linkedin. Some of them don’t even know the option to share articles exists. To share an update, you simply log into Linkedin and go to the top of the homepage. I sometimes show lawyers the top of the page and have them read along—”Share an update…” Simply paste…

Back in February my software company Clearview Social was fully funded. In the press release, we announced that the software would be widely available in April 2014. We are now piloting the software as an alpha test with a few large law firms and have seven more firms scheduled to join pilots in the next thirty…

Bad Joke: So the third person walks into the first person who says, “I didn’t see the mirror either.” When writing your Linkedin summary should you write it in the first person or in the third person? For those of you that need a quick refresher course on the difference between first-person and third-person: First-person…