â€œWhat type of personality should I have online?â€ A client recently asked me.
â€œWhat makes you ask that question?â€ I responded.
â€œWell my neighbor is a big time computer guy, and he stressed that I need to be careful in deciding what type of an online persona I wanted to create.â€
â€œThe question isnâ€™t really something you need to worry about.â€ I explained.
â€œWhy not?â€ she asked curiously.
â€œLook, the only thing you can possibly be GREAT at online, is yourself.â€
How are you perceived online? Do you tweet too much? Do your blog topics diverge from the siteâ€™s stated purpose? Are you constantly worrying, â€œwhat will people think if I take such a controversial stance?â€ We have a finite amount of creativity and personality, and our best shot at attracting long term clients is by being ourselves, and the like minded individuals will follow us. Iâ€™m not saying you have carte blanc to write anything you like, but you certainly shouldnâ€™t lose sleep over it.
Conan O’brien was asked, when he was visiting the University at Buffalo, if he was going to tone down his comedy once he took over for Jay Leno. He basically responded by saying that being funny is really really hard. He explained there is a reason NBC hasn’t put together a really funny show since Seinfeld- it is very challenging. He ended by saying that he was going to keep being himself, because being funny was hard enough without adding restrictions. Blogging and tweeting are similar, creating good content isn’t easy- especially if you limit yourself.
I received a direct message on Twitter a few days ago that said basically the following:
â€œI follow you for law updates, but you donâ€™t tweet about the law much. If u are going to tweet about football, u should create a different profile.â€
I looked at this individualâ€™s Twitter profile, and big surprise- they were only following 10 people total. He was obviously a new Twitter user that hadnâ€™t discovered the Tweetdeck. More importantly though, he might NOT want to follow me. My tweets arenâ€™t all law related. To help all my followers make an educated decision if the would like to follow me, I have created a breakdown informally of my tweets:
Law Related Tweets â€“ 35 %
Conversations with Twitter Friends â€“ 25%
Social Media Related Tweets â€“ 15%
Tweets promoting my new posts â€“ 10%
Football Related Tweets â€“ 5%
Buffalo Related Tweets â€“ 3%
Travel Twit pics â€“ 2%
Palm Pre Tweets â€“ 2%
Harrassing @ginidietrich and @sarahrobinson â€“ 1%
Trying to get TO (terrellowens81) to respond — .5%
Retweeteing lolcats – .3%
Battlestar Galactica Tweets – .2%
You get the picture. If lolcats either offend or disturb you, you may not want to follow me. If reading a ten word football related message rubs you the wrong way, go ahead and unfollow me.
When the inspiration hits me, I write. When boredom hits me, I tweet. When I see something I think is awesome, I pass it along. Am I doing it right? I donâ€™t know, but I donâ€™t think Iâ€™d be much good at blogging or tweeting any other way besides simply being myself.
Adrian Dayton, esq is the author of Social Media for Lawyers: Twitter Edition, a step-by-step guide for professionals interested in using social media to bring in business.Â You can get a free copy HERE.