In the Mad Men days, big brands had to make an educated guess about what clients wanted. They could ask their clients, but even those answers were often times masked with bias or politics. Netflix cut through all that nonsense with a strictly data-driven decision in the way they designed The House of Cards. They…
My car rocked back and forth as the wind-blasted snow in front of me. I slowed to almost a standstill. There wasn’t anything in front of me, at least not anything I could see. It was a whiteout, and I had to crawl home just to make sure I didn’t collide with anything or anybody….
I sat up suddenly and looked at the clock on my phone. It was only 12:30 am, not time to get up yet. This happened again at 2:30 and again at 3 and 4. This often happens to me when I have to wake up early, I’m so scared of sleeping in and missing my event…
There is a joke about the exercise phenomenon called Crossfit that goes a little like this: Q: “How do you know if someone is doing Crossfit or not?” A:”Oh don’t worry, they’ll tell you.” And this seems to be the case, Crossfit enthusiasts have an almost religious zeal for their exercise program. So what is…
This was the question posed to Seth Godin (marketing guru, author of 17 books, and famous for having built a company that was sold to Yahoo!) at a recent meeting I attended with him thanks to z80 labs. What one habit did Seth Godin recommend to all entrepreneurs? I expected him to say something like,…
Over Thanksgiving, my family has always had a tradition of going around the table and having everybody share something they are thankful for. This year something different happened, somehow we started sharing the hardest challenge we had ever faced in our lives. As we went around the table, some family members got very emotional, and…
Originally published in The National Law Journal on October 21, 2013 Lawyer bios tend to share some problems. They lack focus, they are boring and they often contain too much superfluous information. Probably the worst thing is this: They bury the lead. Here are a few examples of great “leads” that need to be front…