Today at the Marketing Partner Forum Craig Brown, a consultant at Law Vision shared a quick technique that can be very helpful in assessing the personality of an individual you are working with or coaching. Gauging their personality type can be a powerful window into how they are wired and what motivates them. There are…
People go to Youtube to watch videos, they go to Facebook to see updates from friends and family. They go to Twitter to see updates from celebrities, reporters or thought leaders. Why do they go to Linkedin? Is it to read status updates from other professionals in their network? To find articles that people over…
New bloggers love to ask, “how long should my blog post be?” 500 words? Is 1,000 words too much? You graduated from law school a long time, so forget about numeric constraints. When blogging you are no longer bound by rules or Blue Book guidelines. I believe in a common sense approach to the length…
“I just don’t want to be that guy.” We have all seen him. He posts all day, every day. Anytime you jump on to Facebook, Linkedin, or Twitter you see his smiling face and another new post. Usually, they aren’t very interesting, sometimes they seem contrived, and sometimes they border on TMI (too much information)….
In the Stephen Spielberg movie “Close Encounters of the Third Kind” a father abandons his family and loses his job to leave with alien visitors. The plot never set well with me, and having two kids of my own I just thought, “a parent would never do that.” In 2005, in an interview, Speilberg admitted…
The biggest excuse keeping professionals from using Linkedin? “I don’t have the time for one more thing.” So I decided to quickly give you three effecting things you could do on Linkedin while you are drinking your morning coffee. 1. Check to see “who’s viewed your profile.” Even with a free Linkedin account you are…
The easy way to do marketing is to let people find you. The easy way is to create an account on LinkedIn and wait for the phone to ring. The easy way to blog is to write an article every few months or once a year. The easy way is to attend marketing events and…