In my last post, Is SEO dead? No More Gaming Google I talked about how Google weights links more heavily in search results than it used to. But well-written and focused post titles in search results are the carrot that’s going to bring the reader to your site. Readers have the attention spans of a…
Auto-DM: A direct message sent automatically on Twitter by a 3rd party service like Tweetlater. Generally these are sent as a welcome message to a user’s new Twitter followers. I hate the annoying auto-DM”s. They clutter my inbox and waste my time. There is a however a right way and a wrong way to use…
So here they are, this week’s additions to my longer #followfriday list: Shannon Cherry aka @shannoncherry Shannon’s bio refers to her as the power publicist, and until I spoke to her this past week on the phone, I didn’t realize how true that is. Shannon has been perfecting online marketing since most of us first…
by Guest Writer Charlene Jaszewski Google has grown up and joined the rat race in terms of ranking your site for searches. It’s no longer what you know (content), it’s who you know (links). In the olden days of search engine optimization (aka “SEO”), it was pretty easy to trick search engines: just stuff keywords…
Recorded June 30th, 2009 Larry Bodine, a legal marketing veteran with over 18 years of experience, recently came out clearly against Twitter claiming it was a waste of time, ineffective, and unable to deliver new business to attorneys. Has he softened on his stance since then? Listen in as Adrian Dayton grills him on the…
What is it that makes Twitter so hard to get started with? Why is it that so many newcomers fail to engage? We all have friends that have created profiles and just stopped there. I am shooting a second round of free one minute videos at the end of this week and I would love…
Sarah Robinson sent me a direct message “reminding” me that I needed to write a new Follow Friday post (here is my extensive original)– but since I had already written a post today I decided to write it up, and have it posted Friday while I was in Lake Powell on Friday July 24th. So…