On a daily basis, I hear success stories of attorneys, accountants, recruiters, and other professionals who have brought in substantial business through their social media presence. One client reports that their professionals actively using social media are generating 300 percent more clicks to their firm bios compared to firm members who are not active on…
This year will be different. Except it won’t. This year you hope to do the thing, write the book, lose the weight, go on the trip, and maybe even leave your job to follow your dream. Then reality hits and nothing changes. Here are five obstacles dragging you down and keeping you from breaking through to reach…
Is Linkedin a waste of time? Is there really any point to sharing articles or thought leadership on Linkedin? Sharing articles is a powerful marketing tool, and here are ten reasons why: 1. In-house counsel (“IHC”) are increasingly going to Linkedin for news and information. “I get all my legal updates from Twitter and Linkedin,” Dennis Garcia, Associate…
Someone asked me recently, “why do you post the same thing to Twitter three times?” The answer is simple and backed by data. Articles shared three times to Twitter over three days get almost three times the clicks. Think about it, Twitter is this river of content with articles continuously flowing by. People will rarely…
“I’m a pilot.” This phrase can be used by a 12-year-old that operates a drone purchased from the shopping mall for $14.99 or it can be used by the individuals who make up the elite Blue Angels acrobatic F/A-18 fighter jets. Both are pilots, but with a Grand Canyon worth of experience and effectiveness separating…
The Five Fears of Social Media via GIPHY There are many reasons people won’t share on social media. One of them is obvious, but the other four may surprise you. 1. Fear of technology. This is the obvious one. I’ve spoken to lawyers that literally had to be taught how to copy and paste a link….
Stochastic: randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely. When I studied Economics back in my BYU days, one of my favorite new words I learned was stochastic. The closest synonym to stochastic is random. Usually, the term is used to describe random variables…