For my first year of talking to law firms about social media, I spent most of the time convincing them that yes it mattered and yes there were buyers of legal services using the internet. At that time there wasn’t much hard data to back me up. This is no longer the case. In the…
(As originally published in the National Law Journal on May 18, 2011) Resistance is futile. Social media has become an essential part of the marketing mix. You may have heard that. You may have pleaded with your firm to pay attention, and you may have been left frustrated, realizing that your lawyers just don’t want…
A new scandal has rocked the blogosphere, Tracy Coenen, long time blogger and Twitter user has quit Twitter forever. She has decreed that Twitter is no good for business development in her recent post “Why I’m quitting Twitter (and you should too)”. The facts are these: over the last two years she has sent over…
[The excerpt below is part of an article in a series I’m writing for TechnoLawyer’s BigLaw newsletter published on April 5, 2011] Leading a large law firm is similar to steering a ship. If you navigate in the wrong direction, or don’t have a clear idea of your destination you may never arrive. It is…
“We’ve come to the realization that our [web]site needs to do more to help individual attorneys market themselves.” This statement was recently made by a large firm CMO to Robert Algeri of the website company Great Jakes. Robert and I agree this epiphany is well overdue. Is the legal industry ready to help individual attorneys…
“Does anybody bring in new clients via Twitter?” “What about blogs–do blogs bring in business?” When I hear these questions from people, it seems as if they’re looking for a lollipop. They want to flip a switch and turn on the flow of new clients. Business development doesn’t work that way. Think about your marketing…
Our Facebook, Twitter, and Linkedin streams are cluttered with updates. Many of these updates are irrelevant and come from a few hyperactive individuals. Some of the updates are interesting, relevant, and timely. What you share online says a lot about you. The people that share too much irrelevant information (think forwarded emails about politics, jokes,…