by Guest Writer Charlene Jaszewski Google has grown up and joined the rat race in terms of ranking your site for searches. It’s no longer what you know (content), it’s who you know (links). In the olden days of search engine optimization (aka “SEO”), it was pretty easy to trick search engines: just stuff keywords…
Recorded June 30th, 2009 Larry Bodine, a legal marketing veteran with over 18 years of experience, recently came out clearly against Twitter claiming it was a waste of time, ineffective, and unable to deliver new business to attorneys. Has he softened on his stance since then? Listen in as Adrian Dayton grills him on the…
Sarah Robinson sent me a direct message “reminding” me that I needed to write a new Follow Friday post (here is my extensive original)– but since I had already written a post today I decided to write it up, and have it posted Friday while I was in Lake Powell on Friday July 24th. So…
Give and ye shall receive, it’s not that complicated. To grow your business, your brand, or your following online there is really only one thing you need to do- GIVE. The more you give, the faster you grow. Here are three different business models that are all thriving because they have learned the value of…
The following list of 10 was reported in the article 10 Ways IT Managers Can Deal with Social Media. It is essential that every Managing Partner and CEO read it as well, because they are the ones making decisions as they relate to social media. Please pass this on to the decisions makers, it provides…
Forget everything you know about social media. Forget Twitter, Facebook, Linkedin, and the tinyurl.com. Let’s just get back to basics, the bread and butter of most law firms- referrals. The #1 source of legal business for most firms of any size is referrals. Why are referrals so effective for bringing in business? Referrals add credibility and…
Everybody is on Linkedin (or should be), but most people aren’t really DOING much on there. They build a profile, and there they sit. In today’s Voir Dire we are going to ask David A Barrett, the #1 lawyer on Linkedin: How can Linkedin users start building relationships With Facebook, Twitter, and Linkedin- why Dave…