(as originally published by the National Law Journal on 12/21/2010) According to the Pew Research Center, 8 percent of Internet users in the U.S. are using Twitter. While 8 percent may seem a small number, it represents a substantial population. More important than the size, though, is the influence wielded by that 8 percent. Every…
In my book Social Media for Lawyers: Twitter Edition I sum up what a firm’s social media policy should be in four words: don’t say stupid things. Unfortunately, there isn’t a universal symbol for sarcasm and there certainly isn’t a universal sense of humor online. Some comments are taken too seriously, but some things should…
(as originally published by the National Law Journal on 12/22/2010) Recently, I had the opportunity to speak to a group of lawyers and marketing partners about social media and blogging at the LMA Toronto Conference, “The Changing Face of Legal Marketing.” When I finished speaking, one managing partner of a boutique immigration firm approached me and…
(as originally published by the National Law Journal on 01/28/2011) “I get over 50 client alerts e-mailed to me every time anything happens in the law,” one general counsel said during the Marketing Partner forum last week in Scottsdale, Arizona. “I don’t have time to read them,” complained another. “Unless the client alert comes from…
(as originally published by the National Law Journal on 01/26/2011) In 1996, Clifford Stoll wrote a popular book entitled “Silicon Snake Oil: Second Thoughts on the Information Highway.” It was well received because it was contrarian, made us second-guess our assumptions about computers, and contained a warning for those looking to benefit from this new…
The invisible hand is a powerful thing. According to Adam Smith, it matches up willing buyers with willing sellers to create value enhancing exchanges. Each party benefits by looking to satisfy their own selfish desires. A simple concept and one that has driven the world economy for centuries. It doesn’t quite work online though, not…
I need to repent. I tell everybody to keep their blogs current, update regularly and to take ownership of their blogs. Between a death in my family, National Law Journal articles and the holidays it has been over a month since my last blog post. I’ve missed it, so I’m back- mostly because I have…