About LinkedIn endorsements

Originally posted in The National Law Journal on October 15, 2012

You may have noticed that LinkedIn has created a new feature called “Endorsements.” Much as Netflix prompts you to rate movies and Amazon books, LinkedIn is prompting you to endorse your peers. Because a lot of people have been asking me, “What the heck are endorsements?” I thought I would take a moment to explain what they are, how they work and why you might want to pay attention.

Let me start with some background. A few months ago, LinkedIn rolled out a new feature, called “Skill and Expertise,” that allowed users to tag their profile with a list of skills. This section remains active— just go to http://linkedin.com/skills to search for specializations like intellectual property litigation, Read more

Religion, politics and social media

religon politics and social mediaWhen social media are done right, they allow people to connect on a human level. Talking about your vacations, your sports teams, the victories and triumphs of your children is fair game. Some Facebook and Twitter users like to keep it more professional, only sharing business-related stories and non-contentious discussions about the law.

But what about politics and religion? Are these topics that lawyers should openly discuss over social media? Jayne Navarre, a legal marketing consultant and author of Social Lawyers, posed this question to her Facebook followers and received some interesting responses.

“I was raised in an era when you didn’t discuss politics or religion without taking a major chance on the potential repercussions,” Jay Jaffe, one of the fathers of legal marketing, shared. “And, that was way before the Internet. In this day of instant global communications, I think that the same rules apply, only to the tenth power.” Read more

What Steve Jobs Can Teach Law Firms About Marketing

Originally published in Thew National Law Journal on December 7, 2011

Most of you will have seen the famous Apple commercial, “Think Different” — if not, you can see it here. The ad featured clips of the “crazy ones” — Gandhi, Martin Luther King Jr., John Lennon, Charlie Chaplin, Richard Branson, to name a few.

Originally, Steve Jobs cut a track with his own voice narrating, but in the end he used the voice of Richard Dreyfuss. He explained to biographer Wal­ter Isaacson that he didn’t want the commercial to be about him. He wanted it to be about Apple.

The commercial isn’t really about Apple either, though; it is about a concept. The concept that even though you are mocked, fired, kicked out of your own company or worse, you still can change the world. The commercial was effective because ideas are so much more powerful than advertisements. Most commercials leave us entertained at best; the Apple spot actually is inspiring. Read more