In Bill Murray’s classic film Groundhog Day, his character wakes up every morning to the same thing. The same song playing on his alarm, the same annoying radio DJs, and the same Groundhog day routine. Enlightenment comes for his character when he realizes that every day he can change even if the day doesn’t. He learns…
Originally posted in The National Law Journal on January 6, 2014 During 2013, I spoke to thousands of lawyers across the United States, Canada, and England about how to develop business using the professional social network Linkedin.com. I heard almost every question imaginable, but the one that made the least sense was this: “How do…
“What should I blog about?” “How can I figure out a new topic every week?” “After my first blog post, I was out of ideas.” I hear these comments all the time. It is especially difficult for lawyers dealing with case law that has been around for decades and in some cases centuries to create…
This week I’m kind of on a metaphor kick, so here we go. Think of LinkedIn, Facebook, and Twitter-like as an ocean of people. There is high tide (when everybody is checking in online, and looking to see what’s new) and low tide, where most people are getting their work done or have gone home…
As some of you may have noticed, I’ve started blogging daily, following the advice of digital marketing legend Seth Godin. I thought it might be interesting to share with you how my readership has changed with this jump. In December (before my daily blogging experiment began) I was blogging maybe once or twice a month,…
Originally posted in The National Law Journal on January 20, 2014 Everybody has the same number of hours each day, yet some people seem to accomplish substantially more than others. What is the difference between these high performers and everybody else? High performers have three characteristics that set them apart. First, they eliminate time drains….
Did you give up on Twitter within 24 hours of signing up? Did you share a first tweet that said “so, I guess I’m on Twitter,” and then never return? You aren’t alone. And I think I know why. Let’s imagine for a moment that the world of Twitter and LinkedIn users is represented by…